As a startup business owner or founder, the most important question to ask yourself is whether your business idea adds value, solves a problem, or provides innovation to make life more efficient and effective. According to the Harvard School of Business, the odds are against startups, with two-thirds of them failing to show a positive return to their investors, leading to business collapse more often than success.
Drs. Todd and Kim Saxton, award-winning professors at Indiana University’s Kelley School of Business and co-authors of The Titanic Effect, have provided a practical guide to help startup founders, investors, and supporters successfully navigate the challenges that often sink startups in the early stages of development. They draw on their extensive academic and professional experience in business strategy, entrepreneurship, marketing, market research, and venture-funded startups to help navigate the obstacles faced by early-stage startups.
The book uses the Titanic and a sailing metaphor to provide a startup roadmap template, showing how startups can successfully navigate challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean and a guide to customer success in working through the Marketing Ocean. It also highlights what startups need to invest in to get through the Technical and Strategy Oceans. The Iceberg Index provides entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template and helps investors assess which startups to invest in. The book also reveals that, like many startups, the Titanic was not sunk by a single misstep but a series of mistakes, a combination of missteps called the Titanic Effect.
For more information, visit https://www.titaniceffect.com/ or get the book at https://www.amazon.ca/Titanic-Effect-Successfully-Navigating-Uncertainties/dp/1642792144. For inquiries, you can email mksaxton@iu.edu or tsaxton@iu.edu.
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