Let's delve into the economic impact of laughter. A new research report from Oracle Fusion Cloud Customer Experience titled "The Happiness Report" reveals that while people want brands to make them smile and laugh, business leaders are afraid of using humor in customer interactions. The report includes insights from over 12,000 consumers and business leaders across 14 countries and highlights that people are searching for new experiences that can make them smile and laugh. Brands that embrace humor are rewarded with customer loyalty, advocacy, repeat purchases, while those that don't, lose customers. Other key findings from the report are as follows:
• 88% of people are looking for new experiences to make them smile and laugh
• 91% of people prefer brands to be funny and 72% would choose a brand that uses humor over the competition
• 95% of business leaders fear using humor in customer interactions
Leanne Linsky, founder, and CEO of Plauzzable is a passionate entrepreneur with a background in comedy. She is on a mission to bring people together with laughter. Leanne earned a B.S. in Business Management from the University of Nevada, Las Vegas, and a Master of Innovation and Entrepreneurship at the University of California, Irvine. She also holds a Professional Coaching Certification (PCC) with the International Coaching Federation and CoachVille, Center for Coaching Mastery. Additionally, Leanne studied comedy at the Upright Citizens Brigade, the Magnet Theater, The Second City, and IO Chicago. She wrote, performed, and produced her critically acclaimed one-woman show, produced and hosted a comedy open mic, and produced and hosted a weekly stand-up show in New York City and California. In our interview, Leanne shares more about her journey and how she aims to spread joy through comedy.
For more information https://plauzzable.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices