Let’s talk about achievement and our desire to see it come to fruition. Ultimately, it boils down to one fundamental question: What is our internal motivation to see our goals crossed the finish line? When it comes to health and fitness, Americans are on the move.
According to market research company IBISWorld, the gym and fitness franchise industry has a market size of $7 billion as of early 2023. A Forbes Health-OnePoll survey indicates that 55% of Americans now consider improving their physical health as equally important as enhancing their mental health in 2024. This marks a shift from 2023, when only 39% of respondents indicated that improving their fitness was their primary goal.
Devan Gonzalez is a mindset-driven entrepreneur, the CEO of Strive 11 Fitness, the host of The Mindset Cafe podcast, and a soon-to-be author. With a passion for personal development, fitness, and community building, Devan empowers individuals to unlock their potential by overcoming mental barriers and embracing resilience. Through his journey from gym owner to thought leader, he has inspired countless people to pursue growth, achieve tangible results, and live with purpose.
Get ready for a conversation filled with actionable insights and motivation to elevate your mindset and reach new heights.
Instagram: @devan.gonzalez
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