Let's discuss Advertising Awareness and how aware the general public is about who is selling to them, how they are doing it, and the impact it has on all of us.
A survey conducted by OAAA-Harris Poll in 2021 revealed a resurgence of mobility, with 83% of respondents noting their awareness of billboards during highway travel and 82% during local driving within the town. An overwhelming 83% of consumers expressed their attentiveness to Out-of-Home (OOH) advertising while driving, underscoring its effectiveness in reaching a wide audience.
Charlie Riley is the first Head of Marketing at OneScreen, a measurable outdoor advertising platform. He has been the first marketing hire at 6 organizations, leading marketing and sales at seed stage startups up to $200 million organizations. A father of 3 and former CMO, this Top 50 B2B Marketing Influencer to Follow by TopRank Marketing is able to discuss how mastering internal marketing is almost as important as external communication while helping Go-To-Market teams better understand how to use outdoor marketing executions like billboards and conference branding to deliver revenue growth. He says, "Most marketers are used to digital channels, but the costs and results continue to decline as everyone is inundated with too much noise in email inboxes and on social media channels. For companies that respect brand marketing as much as direct response, adding outdoor advertising to their marketing mix can add creative impressions for those attending a conference or used in an ABM campaign to stand out. The best part is, OOH advertising is measurable and less expensive than people think. OOH campaigns can deliver results marketers need to share with the C-suite, just like digital campaigns. Outdoor advertising can be used for ABM campaigns, using a targeted account list to strategically plan locations that the target buyers will drive to work or where they spend time. Exposure through billboards, wrapped cars, and more draw targeted eyeballs from top prospects. Seeing companies use outdoor ads for customer recognition campaigns, brand awareness at major tradeshows, and more, outdoor advertising can be a brand play as part of the overall marketing mix that has been proven to drive better results. What's old is new again with billboards and more, and it's all measurable. For more information: https://www.onescreen.ai/ LinkedIn: @CharlieRiley
Learn more about your ad choices. Visit megaphone.fm/adchoices