As a business owner or entrepreneur when was the last time you paid any attention to the Know, Like and Trust factor of your consumers or customer base? Because after all, it’s the lifeblood of your existence and your connection to being sustainable and connecting with people from a marketing perspective. If you need statistical evidence to support the claim, I just made I came ready and loaded for bear.
According to Nielsen, in its global Trust in Advertising Study in 2021, which surveyed 40,000 across 56 countries, 88% of consumers said that they trusted recommendations from people they know, above all other forms of marketing messaging.
Kendra Corman is a marketing strategist and consultant who has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out.
I started my marketing career at Chrysler as the SRT and then Jeep Advertising Manager, I learned a lot. Then I moved into a B2B business that didn't have the resources for marketing that I had at Chrysler and my eyes were opened. After getting my MBA from Michigan State I made the decision to go out on my own and have been working as an outsourced marketing department for many small businesses and nonprofits. After helping them grow their businesses and increase engagement, I decided to teach and work with other small businesses that don't necessarily have the money to hire it all out and aren't really sure where to start.
Her passion is making sure that marketing expertise is affordable and accessible to all businesses. She loves teaching people how to grow their email list and add value to their audiences. She is addicted to learning and sharing her knowledge. She has an MBA from Michigan State and a Master of Accounting from Oakland University. She joined me this week to tell me more.
For more information: https://kendracorman.com/
Listen: https://podcasts.apple.com/us/podcast/imperfect-marketing/id1619646737
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