College athletes earned an estimated $917 million in the first year of Name Image and Likeness (NIL) payments, which began in July 2021, according to new data from Opendorse. Opendorse, which provides technology to the athlete endorsement industry, projects the NIL market will produce $1.14 billion in NCAA athlete compensation over the next 12 months.
Shawn O'Gorman is the Director of Name, Image, and Likeness (NIL) at First Round Management. Its his job to ensure the players he represents can maximize all of their athletic, personal and financial potential. O'Gorman says his work starts with forming great and authentic relationships.
He says NIL has been a great benefit for the viability of college athletics. He joined me this week to tell me more.
For more information: https://www.1str.com/
LinkedIn: @ShawnO'Gorman
Twitter: @agent__OG
Instagram: @agent.og
Instagram: @firstroundmgmt
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