Give your customers a reason to form an emotional connection
with your company. Good customer relationships are based on customer
experience—what it's like for people to do business with you. According to BDC
Client Experience Manager Chris Palin, that experience is all about how you
exceed customers' expectations. For Craig Andrews “Six weeks of my life
are missing.
I was in a drug-induced coma. And many folks thought I
couldn’t hear them.
While the doctors continually spoke of my pending death, my
wife kept speaking life into me.
Eventually I woke up. I was terrified of the doctors. But my
trust in my wife was through the roof.
We send messages continually. They’re not delivered in words.
It’s our body language and tone of voice that sends the message. And only a
true sociopath can hide the unspoken language of sales.
People don’t want to be sold. So, they immediately raise
their guard when they detect that unspoken sales language. And it’s immediately
harder to close the deal.
So, we quit trying to sell and focus on helping and serving
using a tool called a First-Time Offer (FTO). It’s too difficult to describe
the nuanced mechanisms in a few words. But the effects are clear.
Andrews is the Principal Ally and
founder of marketing agency allies4me. Using a proven method that mimics the
stages of courtship, allies4me helps companies find strangers and convert them
into high-paying customers. An eight-stage Customer Value Journey is the
framework that leads someone from first contact to post purchase.
An effective FTO builds trust rapidly. It creates an
environment where people want to buy. It moves the heavy lifting from the hands
of the salesperson and places it into the power of the offer.
One option is to double down on sales. But your prospects
will hear that unspoken language of sales. And they will smell like my doctors
who reeked of the stench of death.
We believe you should speak life and hope into your prospects
like my wife spoke into me.
And an effective First-Time Offer is that spring of hope that
gives comfort in the midst of weighty decisions. “ He joined me this
week to tell me more.
For more information: https://allies4me.com/
Learn more about your ad choices. Visit megaphone.fm/adchoices