Last year, the U.S. Chamber of Commerce conducted a nationwide survey and economic analysis to assess the impact of technology platforms on small businesses and the economy. The survey found that businesses are increasingly using technology to improve their operations. Here are some key takeaways:
- 95% of small business owners in the U.S. reported using at least one type of technology platform in their operations in 2022, which is slightly more than the previous year.
- For many businesses, technology and data are essential to their operations, with 87% of small business owners reporting that technology platforms have helped them operate more efficiently.
- Small businesses that use six or more types of technology platforms have seen growth in sales, employment, and profits. 79% of high-tech adopters reported growing employment compared to only 62% of low-tech adopters.
- Technology platforms have helped businesses cope with inflation and supply chain disruptions without passing rising costs on to consumers. 78% of small businesses reported this.
- 70% of small business owners agree that without access to technology platforms, their businesses would struggle to survive.
- Nearly three in four small businesses articulated that tech helped them compete with larger companies and that same number indicated that losing access to data would harm their operations.
- Most small businesses are concerned about having to navigate a complex patchwork of state AI and privacy laws.
Chris Hood, a keynote speaker and thought leader in digital strategy, has extensive experience in online development and has authored the book 'Customer Transformation'. He provides a roadmap to customer alignment and business value, articulating a transformative seven-stage strategy. He shares his insights on 'The Chris Hood Digital Show' to help businesses worldwide improve their digital potential. He formerly held significant roles at Google and Fox Broadcasting, introducing innovative storytelling technologies for popular shows like Glee and American Idol. As a co-founder of Blind Squirrel Games, his influence stretches across multiple industries. Chris also teaches courses like Business Systems Analysis at Southern New Hampshire University to bridge the gap between business and technology.
For more information, visit https://chrishood.com/.
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