Small businesses typically allocate around 8% of their budget to marketing, with approximately $534 being spent on digital advertising alone in 2021 according to digital marketing statistics from Statista. Aziz Musa is a prominent figure in the digital marketing industry, known for his extensive knowledge and captivating stories. Aziz's journey is remarkable, having become the youngest CEO of a public company in the UK and later founded Cush.Digital in Sudan with the vision of building a digital economy. Despite facing political unrest and war, he successfully relocated his business to Egypt where it thrived, becoming North Africa's leading digital marketing agency. Aziz's impact extends beyond his business success, having trained over 4,000 individuals in digital marketing in Sudan, catalyzing the birth of numerous startups and laying the foundation for the country's growing digital economy. This week, Aziz joined me to share his story. You can connect with him on LinkedIn at @AzizMusa or reach him by email at aziz@cush.digital.
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