The popularity of podcasting and its exposure is growing rapidly. The global Podcasting market size was valued at USD 20737.61 million in 2021 and is expected to expand at a CAGR of 29.93% during the forecast period, reaching USD 99763.81 million by 2027, according to LinkedIn. Meanwhile, a majority of executives would buy from brands promoted on podcasts. A research study conducted by podcast production company Lower Street, in partnership with content performance analytics solution ContentFX found over half of business owners are daily podcast listeners. Podcasts prove to be a highly popular medium with business owners and founders, according to a new study, with 55% of them considering them a part of their daily routine. All this statistical gold is great news for my friend Tracy Hazzard. She’s a seasoned media expert with over 2600 interviews from articles in Authority Magazine, BuzzFeed, and her Inc. Magazine column, and from her multiple top-ranked video casts and podcasts like The Binge Factor and Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts. As CEO and Co-Founder of Podetize, Tracy brings diverse views from what works and what doesn’t work in marketing and media from thought leaders and industry icons redefining success around the globe. Tracy’s unique gift to the podcasting, marketing, and branding world is being able to identify that unique binge-able factor – the thing that makes people come back again and again, listen actively, share as raving fans, and buy everything you have to sell. Tracy co-hosts multiple top-ranked podcasts with over 2000 episodes combined, including: The Binge Factor, a spin-off of Feed Your Brand – one of CIO’s Top 26 Entrepreneur Podcasts; Product Launch Hazzards for inventors and e-Sellers; WTFFF?! 3D Printing: the 3D Start Point, featured as an exclusive live podcast at SXSW, and a Special Series sponsored by HP; and The New Trust Economy exploring creator value distribution with Blockchain technology. Besides being featured in Harvard Business Review, Forbes, Wired, and CNN Money, Tracy was also as an Innovation Columnist for Inc. Magazine for 5 years, and is a columnist for Authority Magazine, and contributor to Grit Daily and BuzzFeed writing about the Binge Factors in podcasting, videocasting, innovation and content marketing. She joined me this week to tell me more.
For more information: https://podetize.com/
LinkedIn: @Tracy(Podcast Industry Expert
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