Your story is not what happened to you. It is the meaning you pull from the mess.
In this episode of Is Anything Real?, Adam W. Barney sits down with Kyle Gray, founder of The Story Engine, for a podswap conversation about storytelling, trust, expertise, and why smart people often struggle to explain what they do without turning their life into a documentary nobody asked to watch uncut.
Kyle helps experienced experts, coaches, consultants, and speakers turn complex knowledge into clear, sales-driving stories for webinars, stages, conversations, and offers that actually move people.
This conversation explores why “what happened” is not automatically a story, why the polished version is often not the most powerful version, and how experts can use story as a bridge between their experience and the audience’s recognition.
Adam and Kyle get into:
- why smart experts struggle to tell simple stories
- why having “too much experience” can confuse your message
- how stories serve different purposes in talks, webinars, sales, and coaching
- why the body sometimes remembers the real story before the brain does
- how client language can help experts find better stories
- what happens when someone hears their own story from the outside
- why nonlinear stories often reveal more truth than polished success stories
- how stories can help overcome objections before they happen
- why your audience does not need more information — they need a shift in perspective
- The Story Signal Reset: four questions to make your story clearer
The big takeaway: Your story is not the archive. It is the bridge.
And in a world drowning in content, AI summaries, pitch decks, and personal brands performing expertise, story may be one of the last trust engines we still know how to feel.
Guest: Kyle Gray
Founder, The Story Engine
Storytelling strategist for experts, coaches, consultants, speakers, and founders
LinkedIn: https://www.linkedin.com/in/kylethegray/
The Story Engine: https://www.thestoryengine.co/
Email: kyle@thestoryengine.co
Host: Adam W. Barney
Transition Leadership Coach
Author of Make Your Own Glass Half Full
Creator of EnergyOS
Book your 20-minute Exploration Call:
https://calendly.com/adamwbarney/explorationplugin-20min
00:00:06
Here's a myth
00:00:07
that keeps a lot of brilliant people
00:00:09
confusing their audience into silence.
00:00:11
Your story is what happened to you.
00:00:14
That's a clean assumption, but it's the wrong edit
00:00:17
because what happened is not automatically a story.
00:00:20
It's a pile of events, a resume in a costume,
00:00:23
or a documentary nobody asked to watch uncut.
00:00:27
The real story is the meaning you pull from the mess.
00:00:30
It's the moment someone hears you and thinks, "Oh, that's me,"
00:00:33
or "That's what I'm afraid of,"
00:00:35
or "That's the thing I haven't been able to name."
00:00:37
And of course, in a world drowning in content,
00:00:40
AI summaries, sales webinars, pitch decks,
00:00:43
and personal brands wearing matching linen sets on LinkedIn,
00:00:47
story may actually be the last trust engine
00:00:50
we still know how to feel.
00:00:52
Welcome back to Is Anything Real,
00:00:54
the reality-first leadership show
00:00:56
where we test advice,
00:00:58
publish the receipts,
00:00:59
and ship what actually works under pressure.
00:01:01
I'm Adam W. Barney,
00:01:03
transition leadership coach,
00:01:05
author of "Make Your Own Glass Half Full",
00:01:07
and builder of EnergyOS,
00:01:08
where I help leaders rebuild their operating system
00:01:11
when the tools that got them here stop working.
00:01:14
Today's guest is Kyle Gray,
00:01:17
founder of the Story Engine.
00:01:19
Kyle helps experienced experts,
00:01:22
coaches, consultants, and speakers
00:01:24
turn complex knowledge
00:01:26
into clear, sales-driving stories
00:01:29
for webinars, stages, and conversations
00:01:32
that actually move people.
00:01:33
And this one is a podswap in the truest sense.
00:01:38
I'm joining Kyle's show
00:01:39
where he's going to take my very nonlinear story:
00:01:43
corporate marketing,
00:01:44
$100 million plus in paid ad spend,
00:01:46
layoffs, ALS, Canavan disease,
00:01:49
my book, daughters, coaching
00:01:52
and all the chaos there
00:01:53
and distill it into
00:01:54
a three- to five-minute narrative.
00:01:56
Then Kyle is here today so we can ask the deeper question:
00:02:01
What makes a real story?
00:02:03
Kyle, welcome to Is Anything Real?
00:02:06
Adam, thank you so much.
00:02:09
There was such a unique essence of like a almost like an iHeartRadio
00:02:14
or like a non-live recorded podcast to your introduction.
00:02:19
I feel like I'm on a professional like NPR radio show,
00:02:24
so that's like a unique experience,
00:02:26
and I have to give you a hat tip to you.
00:02:29
Thank you.
00:02:29
For, yeah, the opening there.
00:02:31
Well, and I knew this would be fun Kyle,
00:02:33
when you described your process as basically
00:02:36
helping experts experience their own story
00:02:39
from outside themselves
00:02:40
and that's either
00:02:41
storytelling, maybe it's part therapy,
00:02:44
or it's actually legal witchcraft.
00:02:46
It could be all three at once,
00:02:48
but let's\start there.
00:02:49
Why do smart smart experts struggle so badly
00:02:52
to tell simple stories?
00:02:54
Well, I think you actually, in your brilliant introduction,
00:03:01
illustrated one of the biggest problems is,
00:03:05
you had a laundry list of:
00:03:07
I was in marketing.
00:03:09
I have these things.
00:03:10
I have kids.
00:03:11
Ups and downs.
00:03:12
There's so many things in my life.
00:03:14
And I get this very, very often.
00:03:17
And a lot of people there, first of all,
00:03:20
there's a lot of things to choose from,
00:03:22
and there's a lot of emotions
00:03:24
around a lot of things to choose from.
00:03:27
And those emotions we assigned to those things many years ago,
00:03:33
and they have mostly stayed the same.
00:03:35
Right.
00:03:39
And so when it comes to like
00:03:41
searching our own mind for things,
00:03:44
it's like there's so many like
00:03:46
this story is 92% good,
00:03:48
this story is 95% good,
00:03:50
this one's 97% good,
00:03:52
and it's like they all feel so important.
00:03:56
And so, I either have to, like, talk for so long
00:04:00
and just like share what I feel is important,
00:04:03
and sometimes it feels good for me.
00:04:05
But that usually means I go 20 minutes
00:04:07
over the amount of time that I was trying to talk,
00:04:11
and people will often,
00:04:12
in the middle of me telling a story,
00:04:15
say that they need to go to the bathroom
00:04:17
and not come back.
00:04:18
But I thought I was giving my best stuff away.
00:04:21
I felt great when I was talking, but they, yeah,
00:04:24
people end up having to pee for some reason.
00:04:28
We're humans.
00:04:29
Yeah, or so that's one one extreme of it,
00:04:33
and then the other extreme of this problem is like
00:04:36
I don't have any stories to tell.
00:04:39
I'm a really boring person.
00:04:42
And either way, the expression is actually,
00:04:44
I don't know how to tell stories
00:04:46
or I don't know what stories are available to tell.
00:04:51
And when we learn that there are different stories
00:04:55
that serve different purposes,
00:04:58
then when we can start to practice
00:05:01
in those frameworks,
00:05:02
it allows us to make decisions about things that
00:05:05
we've never really had a lens or a process
00:05:08
to make decisions about these before.
00:05:10
Because all stories are just stories,
00:05:12
and a story,
00:05:14
I don't even know what it's for.
00:05:15
It's like something funny to tell to entertain my friends,
00:05:19
or like where we know stories are important,
00:05:22
but we just kind of had this
00:05:24
natural understanding of their existence
00:05:27
and they impact us,
00:05:28
but we don't really,
00:05:30
we just know that they do without knowing how.
00:05:32
And so, by simply creating frameworks and structures
00:05:38
that allow us to start understanding the purpose of things,
00:05:43
first of all,
00:05:44
it allows us to take a new lens to our own life
00:05:48
and find stories and moments
00:05:50
that we might have previously found or labeled as
00:05:53
not a good story,
00:05:55
or a story that proves that I am not a valuable person,
00:05:58
or definitely not a story that I would want to share from stage.
00:06:04
I've had a lot of those before in my in my own life.
00:06:10
But when we can start to see, like,
00:06:13
oh, there's formulas and frameworks
00:06:16
for using this story to reach ideal clients
00:06:20
who aren't feeling seen, who need this,
00:06:22
then some of these moments we might actually
00:06:25
become excited to share things.
00:06:27
We might actually find that moments that
00:06:29
for a long time we thought were things we weren't proud of,
00:06:35
we can actually be proud of those things.
00:06:39
And so simple frameworks allow us to access our past
00:06:43
and also start to listen to people.
00:06:45
When you start to understand
00:06:47
different frameworks of stories.
00:06:49
Instead of constantly, like,
00:06:50
standing in front of somebody and being like,
00:06:52
what should I tell them next
00:06:54
to prove to them that I'm an expert?
00:06:56
Where's the personality, right?
00:06:59
Yeah, we start listening.
00:07:00
Like, what is this person's problems?
00:07:02
What are they saying?
00:07:03
Like, who do I know that's just
00:07:05
like them that I could tell them about?
00:07:06
What limiting beliefs are they bringing to me right now
00:07:09
that I could actually be of service to this person?
00:07:13
Well, and I've heard you say something
00:07:16
that I really love.
00:07:18
And it's when you ask someone directly,
00:07:21
"What story do you want to tell?"
00:07:22
But the brain often doesn't give you the best story.
00:07:26
It gives you polished, obvious, maybe overused ones.
00:07:29
But I love how your process, Kyle, goes a different way.
00:07:33
You ask about clients, you get them into the feeling,
00:07:36
and you ask when they felt something similar.
00:07:39
And that's fascinating because it gets people
00:07:41
out of performance and into recognition.
00:07:44
And that changes everything.
00:07:47
You know, does the body sometimes remember the real story?
00:07:51
Or why does the body sometimes remember the real story
00:07:54
before the brain does?
00:07:56
That's a great question, and yeah,
00:07:59
you're pointing out there's
00:08:01
two different kind of unique processes
00:08:04
happening at the same time,
00:08:08
and the first is experiential.
00:08:13
I like to ask people where they're
00:08:16
went through experiencing of words.
00:08:18
I like to ask people, like,
00:08:20
what's your ideal client's problems?
00:08:21
Okay, so then they'll tell us their problems
00:08:24
and they usually have good answers,
00:08:25
and then I'll ask a level deeper.
00:08:28
What would somebody with those problems say
00:08:30
over at a coffee table with their friend?
00:08:34
They don't know you, and they're not smart like you.
00:08:36
They don't know what Facebook ads are.
00:08:38
So how would they express their problem?
00:08:40
Or they don't know what peptides are, whatever.
00:08:44
And then we go a little bit further.
00:08:46
Like, what would somebody at three in the morning?
00:08:49
They're calling you.
00:08:50
They're in a panic.
00:08:51
They're admitting things they've never admitted to anybody else.
00:08:54
What are they saying about this problem
00:08:56
and not just the problem that you're solving,
00:08:58
but like the implications of what it all happens in their business.
00:09:01
And we get into it, and that's usually some intense stuff, right?
00:09:06
And so, if we, like, engage in this,
00:09:12
there's an energetics
00:09:13
and there's a physicality to these words.
00:09:15
And if we actually start to read them out loud,
00:09:18
we feel them in our bodies.
00:09:19
And so, I'll read them out loud,
00:09:21
or I'll read it out loud with my client,
00:09:23
or help them do it.
00:09:24
And I'll ask them, where in your body do you feel this?
00:09:28
And then you can say,
00:09:31
when else in my life have I felt like this?
00:09:35
Because the brain, I don't know if you've ever experienced this
00:09:38
but this is really easy to experience in a smell,
00:09:42
like if you experience a scented candle
00:09:45
that you haven't smelled since, you know,
00:09:47
your mom had this scented candle,
00:09:49
and it like awakens memories
00:09:51
that's the same thing,
00:09:53
emotions do that same thing;
00:09:54
they're just like a smell.
00:09:56
And we can't search our brain.
00:09:58
Like, we can't search our mind for stories and, like
00:10:02
just have a complete universal,
00:10:04
we remember everything perfectly.
00:10:06
It's unfortunate, but we can't.
00:10:08
And additionally, like, how we search our brain.
00:10:15
Usually, when somebody like wants to write a talk,
00:10:17
even if they don't admit they're searching this way,
00:10:20
they're searching,
00:10:20
what story do I tell
00:10:22
to make myself look like an authority?
00:10:27
And Google is not going to search for the thing
00:10:30
that comes up when we are having this feeling,
00:10:33
talking about this dark 3 a.m. moment.
00:10:36
But, like, usually the person's first response is,
00:10:39
well, I definitely don't want to tell
00:10:41
this story that's just come up.
00:10:42
But it gives us an opportunity to work within it.
00:10:48
Well, and love how you've also said that
00:10:50
in your process around, say, the 30-minute mark,
00:10:53
you actually take everything you've heard
00:10:55
and tell the person their own story back to them,
00:10:58
as if you are them,
00:10:59
and that's a wild mirror.
00:11:01
And I know the goal, obviously, Kyle,
00:11:03
is not just for it to sound accurate,
00:11:06
it's for them to feel what their audience should feel.
00:11:09
What do you think happens when
00:11:11
an expert hears their story from the outside?
00:11:14
Absolutely.
00:11:15
Well, again, one element that we went through,
00:11:19
we like talked about it being experiential.
00:11:22
And I think that's really important for
00:11:24
entrepreneurs and founders and leaders
00:11:26
who are super duper busy.
00:11:27
Their minds are super duper taxed.
00:11:29
They're distracted.
00:11:30
They have to run a growing business,
00:11:33
and now they also have to be
00:11:35
a part-time AI genius just to stay relevant.
00:11:40
So, like, that takes a lot of time.
00:11:42
Then it's difficult to, like, fill in more intellectual things.
00:11:47
And really, like, they come to me
00:11:49
because they're overtaxed intellectually.
00:11:51
So, moving through this experiential
00:11:53
and havingc something that you can feel
00:11:56
allows these ideas to hit you differently
00:11:59
and, like, infuse differently.
00:12:02
If I gave you the perfect script,
00:12:05
somebody wouldn't read it.
00:12:07
But if you can feel it, and know it,
00:12:09
and experience it, and smell it,
00:12:10
like, we kind of described before,
00:12:13
then you can remember it more quickly.
00:12:20
So that's the gift of reading their story back, is
00:12:26
it's such a burden being yourself,
00:12:28
and you have so many judgments of yourself,
00:12:31
and you have so many editing,
00:12:32
and there's so many like voices shaking all of the time
00:12:36
and being able to relieve somebody
00:12:38
of their own perspectives on their story
00:12:41
and just drive through that,
00:12:43
allows somebody to be seen in a way
00:12:45
that they've never experienced before.
00:12:48
And so this is a really powerful process,
00:12:50
and it's kind of a dangerous process for me as a podcast host.
00:12:55
I want to show them this, and it's a great blessing,
00:12:57
and it feels really good.
00:12:59
But I also, like, want this to be
00:13:01
like, this is the, like, you can do this too.
00:13:05
You can't do this yet, but the idea of this show is to show you
00:13:09
that there's a repeatable process and a formula
00:13:12
that you can practice to create these kind of things,
00:13:15
and that's what I want to show people is like,
00:13:19
the people that work with me,
00:13:21
they're able to do this with their own stories
00:13:23
at any moment, at any time
00:13:25
and that's the promise and the offer
00:13:27
that I give for people.
00:13:28
And it's not just about telling a story to open up a talk;
00:13:31
it's about telling a story about your clients
00:13:34
that you've worked with before
00:13:36
to overcome your audience's biggest objections
00:13:39
before they happen.
00:13:40
About your clients being successful
00:13:42
in ways that you couldn't have imagined before
00:13:44
and, like, allowing the audience
00:13:46
to see their possibilities.
00:13:48
There's a great deal that goes into this,
00:13:50
but I think one of the biggest shifts is really, like,
00:13:54
infusing everything in your talk
00:13:57
from trying not to be,
00:13:59
how do I prove myself as an authority
00:14:02
to really, how do I serve this person
00:14:05
and all of the frameworks
00:14:08
really help make that shift.
00:14:09
And even we've seen it in, like,
00:14:12
we find the client's language
00:14:14
and then move into our own body
00:14:16
to find the right story.
00:14:17
But it's in service to them,
00:14:19
and when we reorient all of our talk
00:14:22
around that same idea,
00:14:24
magic results happen.
00:14:27
Well, and that weaves, I think,
00:14:29
into this idea of nonlinearity, right?
00:14:31
It's one of my favorite things in the world.
00:14:35
But you know, a great story doesn't need,
00:14:39
it doesn't need to include everything.
00:14:40
It just needs enough for the truth to land,
00:14:42
and for people to feel it, right?
00:14:44
You know my story, you know,
00:14:46
20 years in corporate marketing,
00:14:48
global agencies, VC-backed startups,
00:14:51
Fortune 500 clients,
00:14:52
$100 million plus in ad spend,
00:14:54
leaving corporate in 2021,
00:14:56
losing my mom to bullbar onset ALS,
00:14:59
getting involved in ALS research.
00:15:02
Close friends' child diagnosed with Canavan, you know,
00:15:05
my father's hydrocephalus,
00:15:06
building a coaching practice.
00:15:08
I could go on and on and on,
00:15:10
and that's not a
00:15:11
neat three-act structure from the inside.
00:15:13
It's a junk drawer with meaning inside of it, right?
00:15:16
And I love how that process helps to find that throughline
00:15:20
when life and business is nonlinear.
00:15:25
What do nonlinear stories reveal
00:15:27
that polished success stories hide?
00:15:40
I'll express that through nonlinear stories
00:15:43
or learning how to interface with your stories.
00:15:46
Like you said, there are so many things,
00:15:48
and so many important things.
00:15:49
And again, like we've assigned a lot of labels to those stories,
00:15:53
and those end up impacting us more than just
00:15:57
when we speak,
00:15:58
or what we stories we decide to tell,
00:16:00
but those labels have a consistent impact.
00:16:04
And I will tell you about one of my clients,
00:16:09
JR,
00:16:09
and the impact of, like,
00:16:11
these kind of stories can have.
00:16:15
He was going through my mastermind last year
00:16:18
and I can remember at our first retreat
00:16:21
he did an opening story
00:16:22
like the one we're about to create.
00:16:24
And he talks about coming home
00:16:27
and kneeling in front of his daughter
00:16:30
in a really tense moment.
00:16:32
He had just gotten in a fight with his wife about traveling,
00:16:35
being away so much for work,
00:16:37
working too hard,
00:16:38
having no availability for them.
00:16:40
And he goes, and he kneels in front of his daughter,
00:16:42
and he says,
00:16:42
"Livy, are you afraid of me?"
00:16:44
And she says, "Yes,
00:16:46
especially when you and mommy fight."
00:16:48
And he's like kneeling down
00:16:50
in front of a group of us,
00:16:51
telling us this story in this moment,
00:16:53
and we can, like, feel a pin drop in the room,
00:16:57
and this was like, he begins telling this story.
00:17:01
He's running a high-end biohacking clinic in Miami.
00:17:06
But his family lives in Minnesota,
00:17:08
so at this time
00:17:09
he's actually traveling three weeks out of out the month
00:17:13
to be in Miami and grow this biohacking clinic,
00:17:15
and he starts sharing this story.
00:17:17
He's moving some doctors to tears,
00:17:19
and they're coming to him,
00:17:20
and things are working.
00:17:21
But at the same time, it becomes increasingly obvious
00:17:25
that him working in this clinic is
00:17:27
living the same problem
00:17:28
that he was in the story, because he's overworking himself,
00:17:33
he's causing the same family problems,
00:17:35
and there's a great cognitive dissonance
00:17:38
that happens when you're telling a story about this
00:17:41
and then you're living it still.
00:17:44
And so, JR's life began to change.
00:17:49
Instead of, like, working double full-time at this clinic,
00:17:52
he started finding ways to being, like,
00:17:54
well, maybe I can work for the nonprofits here,
00:17:56
or maybe I can do this too.
00:17:58
I don't know if I'm going to fit here.
00:18:00
Maybe I can become a fractional, you know,
00:18:02
for several other companies.
00:18:04
And over the course of six months,
00:18:06
had to make a really difficult transition away from overperforming,
00:18:10
like he had been doing for many years and providing.
00:18:14
And I remember him telling me, like, not six months after this,
00:18:18
that he had three fractional things after leaving the clinic, you know,
00:18:22
three months later,
00:18:24
was making more than he was in the clinic,
00:18:27
but he was able to stay home
00:18:29
and coach his kids' hockey,
00:18:31
and gave the same talk and the same thing
00:18:34
that we had developed with the story
00:18:37
and made like $130 for one of his companies.
00:18:40
Wow.
00:18:41
And so, the point of that is that, like,
00:18:44
learning and practicing and engaging in these stories,
00:18:48
like, is crafting your identity and your vision
00:18:53
and putting it into effect in ways,
00:18:56
and it will allow you to be in more alignment with your life.
00:19:03
That's a great example of how, Kyle, I would say,
00:19:09
clean stories impress,
00:19:10
but those honest stories truly deeply connect.
00:19:14
Kyle, at this point, you know,
00:19:16
I kind of want to move this into a move
00:19:18
that listeners could run this week,
00:19:19
and I want to call it
00:19:21
The Story Signal Reset.
00:19:22
And I view this, Kyle, as something for anyone
00:19:25
trying to explain what they do,
00:19:27
sell what they do,
00:19:29
or stop turning their expertise into a virtual fog machine.
00:19:33
And it's four just simple questions to start with.
00:19:36
I would ask first:
00:19:37
what does my audience feel before they need me?
00:19:40
The second is:
00:19:42
when have I felt something similar?
00:19:47
The third is:
00:19:48
what changed because of that experience?
00:19:50
Then the last one is:
00:19:52
what's the one sentence I want the listener
00:19:54
to believe after hearing it?
00:19:57
But Kyle,
00:19:57
I know that's a pretty maybe simplified way to look at it,
00:20:00
but what would you add to that to help, you know,
00:20:03
that story move from a performance to become a bridge?
00:20:07
I actually love that.
00:20:09
I think that's really, like, I'm impressed,
00:20:12
and I like the simplicity of that
00:20:15
and really endorse that.
00:20:18
The big thing that I would say,
00:20:22
there's a couple of different uses of stories.
00:20:25
So, like a story at the beginning,
00:20:26
like the one we're going to create on our podcast,
00:20:29
it's like what you were saying,
00:20:31
it's what is my client feeling?
00:20:33
And that leads me.
00:20:34
When I figure out what I want to teach somebody,
00:20:38
I ask myself,
00:20:39
what are the limiting beliefs that are
00:20:42
keeping my client from getting the result that I want?
00:20:48
And then I build my teaching around that.
00:20:51
Instead of whatever is the cool thing that I'm doing right now,
00:20:54
or you know, yeah, yeah.
00:20:56
And so we're always just,
00:20:58
if you can just always be taking it back
00:21:01
to it's even simpler, of like,
00:21:03
what does my client really need right now?
00:21:05
And your client does not need to know more.
00:21:08
They need a change in perspective.
00:21:13
And so I think really good coaching and really good, like, speaking
00:21:17
and selling from the stage is actually good coaching.
00:21:20
A great speaker will be able to know your objections
00:21:26
like a chess player, four moves ahead,
00:21:28
and through the stories,
00:21:29
that he's telling or they are telling
00:21:31
and how they're teaching,
00:21:33
they will open up new possibilities.
00:21:36
Most speakers just teach how to do something,
00:21:40
and they overwhelm people
00:21:41
and leave you feeling the exact opposite experience.
00:21:45
That's great.
00:21:46
That's a great point.
00:21:47
Well, you know, Kyle, you know how we end here:
00:21:50
after all of this,
00:21:51
and especially that myth that your story
00:21:53
is simply what happened.
00:21:55
I have to ask, is anything real?
00:21:59
No, it's all a story.
00:22:04
It is entirely, like, your choice.
00:22:09
I wish I, like, believed it more.
00:22:12
I wish I could, like, fully lean into it,
00:22:15
but it's so clear that this is just my brain,
00:22:20
and the story that I am telling.
00:22:25
That's great.
00:22:26
I mean, what feels real to me here is that recognition, right?
00:22:30
The moment when someone hears a story,
00:22:33
and their body knows
00:22:34
before their brain finishes the sentence,
00:22:36
that's me.
00:22:37
That's the signal.
00:22:39
I see that as what's real, but Kyle,
00:22:41
where can folks find you,
00:22:42
The Story Engine,
00:22:43
and your broader work?
00:22:45
Yeah,
00:22:45
thestoryengine.co
00:22:47
You can also check out The Story Engine Podcast,
00:22:51
which we'll be having you on in just a few minutes after this.
00:22:55
I'm interviewing experts and leaders
00:22:58
from all kinds of walks of life
00:23:00
and helping them create powerful stage-ready stories
00:23:05
every single week on the podcast.
00:23:06
So I highly recommend checking that out.
00:23:09
And if you are interested in building a talk
00:23:12
and making more money with your business with stories,
00:23:15
please reach out whether to be a guest or a client.
00:23:18
There's lots of ways that I work with people
00:23:20
to help them make a ton more money.
00:23:23
Other than that, yeah, I have a few books.
00:23:27
The biggest one is called The Story Engine,
00:23:31
and that's how people can read it.
00:23:34
Anyway, that's what I've got for today.
00:23:35
And we'll, of course, link to those in the show notes below.
00:23:38
You know, but for the listener, I would recommend, you know,
00:23:41
stop making your story carry every fact from your life.
00:23:45
Your story is not the archive.
00:23:47
It's actually the bridge.
00:23:50
It's not a resume.
00:23:51
Well, it's about asking what your audience feels, right?
00:23:55
You know, find the moment in your journey where you felt it too.
00:23:59
Extract that meaning.
00:24:00
Maybe it's say less even, and just land more.
00:24:03
And if this hits, send it to the expert in your life
00:24:06
who explains beautifully for 12 minutes
00:24:09
and somehow makes everyone less sure
00:24:11
what they're actually doing.
00:24:13
You know, we have to help them find this thread.
00:24:16
And if you're navigating a leadership transition,
00:24:18
there's also a 20-minute foundation call with me
00:24:21
linked in the show notes below.
00:24:22
But Kyle, thank you for the story mirror
00:24:25
and the reminder that simple is not necessarily small,
00:24:29
and it's your responsibility.
00:24:31
Even though you're smart
00:24:33
and you're really good at what you do,
00:24:35
if you're not able to communicate
00:24:37
to the people who need you,
00:24:38
then you're not actually as competent in your skills
00:24:42
as you need to be.
00:24:44
And it's up to you because I believe right now,
00:24:47
more than ever,
00:24:48
that we really do need experts like you,
00:24:50
listener, doing your best
00:24:52
and making your most impact.
00:24:54
And it's your ability
00:24:55
to communicate that vision and that impact
00:24:58
and enroll people.
00:24:59
We need people at their very best right now
00:25:02
to usher in this new future
00:25:04
that I think is going to be prosperous and abundant.
00:25:07
But that means you need to be telling your story
00:25:09
and selling more of your products and services.
00:25:11
There are people that need you out there,
00:25:13
so go get them.
00:25:14
That's beautiful.
00:25:15
Well, until next time, stay grounded,
00:25:18
stay human,
00:25:18
and keep questioning the noise.