Performance Max can scale. But only if you control the inputs.
Otherwise? You’re handing the wheel to a robot with no map.
In this episode of Is Anything Real in Paid Advertising?, I’m joined by Ben Lund, founder of Rise Marketing Group and ex-Googler, to unpack what’s real...and what’s wildly misunderstood...about AI-driven campaigns in 2025.
We get into:
⚙️ The real value of human strategy in an AI world
📉 Why Performance Max fails when left unchecked
🧠 The mindset behind building a 7-figure agency that’s still human-first
👀 Why automation without alignment is just budget drain
💡 If you’ve ever felt the gap between AI promise and real ROI…this one’s for you.
🔗 Listen + learn more at risemkg.com and connect with Ben
00:00:06
All right.
00:00:07
Welcome back to
00:00:08
Is Anything Real?
00:00:09
in Paid Advertising?
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The show where agency
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founders unpack what's real
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and what's just noise.
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I'm your host, Adam W.
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Barney.
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And today we've got someone
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who's not just keeping
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up with AI's pivot.
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He's training it
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to work smarter.
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Ben, welcome.
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How are you doing today?
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Doing great.
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Thanks so much for having
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me excited, to chat.
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Awesome.
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You want to give about two
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seconds on where you come
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from, what you're building
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with Rise Marketing
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Group before we dive in?
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Yeah, definitely.
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So, yeah, my name is Ben.
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I'm the founder
00:00:40
of Rise Marketing Group.
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I've been in the marketing
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advertising industry for 20
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years now, which is crazy.
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Started off, earlier in my
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career at companies such as
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Yahoo, when that was a thing,
00:00:52
when people went to the Yahoo
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portal to access the Internet.
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And then, and then over time
00:00:58
I worked at a big agency.
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Then I worked at Google
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up here in Cambridge.
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We live in the greater
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Boston area.
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And then a little over
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seven years ago, I founded
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Rise Marketing Group
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and we're a full service
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digital marketing firm
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offering ads, SEO,
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website design, development,
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email marketing.
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Awesome.
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All right, well, let's start
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with a quick pulse check.
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With Google specifically
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dropping more AI into
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the Ad mix daily, is anything
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real anymore in paid media
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from that perspective?
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Oh, yeah, it's getting
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crazy, but it's also very
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exciting in the same lens.
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I mean, one of the draws
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to advertising 20+
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years ago for me was
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it's always changing.
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So it's exciting.
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It's if the Google
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product and the Google
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ecosystem was never
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changing, you just had your
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traditional search campaigns
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and based off a different
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phrase, match, you know, you
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probably get bored of it
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after a little while.
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But it's constantly changing.
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And Google is keeping up with
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all things AI because they
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kind of have an arms race
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going on against ChatGPT
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perplexity and all the AI
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tools that can now provide
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just as good of a search
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engine or knowledge engine
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as Google can.
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And we're starting to see
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a shift in consumer behavior.
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And that has Google a little
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concerned or probably
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way more concerned.
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And then so they're updating
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their ecosystem to be more
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AI heavy from both an organic
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perspective and then
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also from an advertiser
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perspective as well.
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Right.
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And I know that's something
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that's changed over 20 years.
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I mean, maybe we could talk a
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little bit more about how,
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you know, the Google beast
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has shifted from having 90
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plus plus 98%, maybe percent
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of the search share and how
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that's changed over recent
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years.
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That's driving a little bit of
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the shifts here that we're
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seeing with Google's approach
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and how they relate to all of
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the other search bars that are
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out there across different
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platforms.
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Definitely, even if we talk
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about that consumer
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behavior is changing, it is
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important to know that
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Google is still Google.
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Google's not going
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to disappear next year.
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They have a lot of smart
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people trying to figure it
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out but their share will
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definitely deteriorate and
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then they're going to lean
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on some of their other
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products that they're not
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going to lose share on.
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Like, such as YouTube.
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But yeah, even I think
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it was noted earlier this
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year was like the first time
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that Google search market
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share started to decline.
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Now it only declined from like
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90% to like 89% but that 1%
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times global population.
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That's a lot of
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searches that are happening.
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And if that's a sign of what is
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to come that is a little
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nerve-wracking for them.
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And where are
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the folks going to.
00:03:51
I mean Microsoft
00:03:53
still hangs in there.
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Bing and their search alliance
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with bing, Yahoo, DuckDuckGo
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has been an engine that's
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increasing popularity but hats
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off to Microsoft because I
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feel like once people started
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like "Microsoft who go, who
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uses bing"
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they made it relevant through
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the partnership with OpenAI
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and ChatGPT and put a lot of
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new life into them.
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And not only from their
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search product but Then also
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within ChatGPT
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and all the other tools.
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And at our practice we for
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every one of our SEO
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clients we track referral
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traffic of where's all this
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traffic coming from?
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And we are starting to see
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referral traffic from these
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AI tools increase month over
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month at a high clip.
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Granted small base to start.
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So it's nothing too exciting
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but it is exciting
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of the growth
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and we're even seeing business
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impact from this.
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What does that mean?
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E commerce.
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Real purchases, leads.
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Real leads.
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And I can speak
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firsthand experience.
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You know we actually got
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a client last fall that found
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us on chatGPT on
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the other side of the country.
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Turned out to be
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a great client.
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We're still working with
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him today but he prompted
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his whole project,
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said who should we work with?
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And he said talk
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to Ben at Rise.
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I'm like I don't know how
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that happened at the time
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but not complaining.
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That's an incredible
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referral story actually
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to talk about that.
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I don't think most people
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understand of course,
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you know, there's that
00:05:24
level set with, you know,
00:05:25
the way Bing operates.
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And I have to admit part of
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my 20 years in a nonlinear
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digital marketing career
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and a marketing career
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across large
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companies was spent at
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Microsoft working on the
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Bing ads product.
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And it's incredible to see,
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and understand
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how maybe Bing doesn't
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come to the forefront of
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the conversation
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necessarily, but they're
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powering things like, like
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ChatGPT, like Siri.
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They sit behind the scenes
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in so many of these scenarios.
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But let's, let's shift
00:05:54
it back a little bit
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to Google as well.
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I know you were just recently
00:05:57
on a Google marketing
00:05:58
call where they were talking
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about launching
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their next gen AI updates.
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From your perspective, what's
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actually changing behind the
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scenes with these tools
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rather than just thinking
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about say the consumer end
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where the search engine
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results page now gets that
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dynamically updated AI answer
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which sits above where the
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paid ads sit rather.
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Yeah, definitely.
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And a lot of SEOs don't like
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that move because it's less
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referral traffic.
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But you just have to play
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the game, you have to stay
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with it and then try
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to get featured on that
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and all that good stuff.
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But yeah, and like behind
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the scenes, you know,
00:06:38
obviously they're, they need
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to compete with this new
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experience that people like.
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They like the AI overviews
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and things like that and
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also give options for people
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to do their own research and
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due diligence by sending
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referral traffic which I
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feel like they're hearing
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loud and clear that that is
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important to do.
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Because if you don't do that
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eventually you don't know
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where this AI is sourced from.
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And I just read an article
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just a couple days ago that
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the AI content engine
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is already starting to show
00:07:11
signs that it's declining.
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Because if everyone's using AI
00:07:16
for content, you're
00:07:17
just making clones of clones
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of clones of clones because
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that's all AI does, it
00:07:21
just picks up whatever.
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And if anyone saw the old
00:07:24
school movie Duplicity with
00:07:26
Michael Keaton or so you can't
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make a clone of the clone, it
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just doesn't work that well.
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And then if you do it multiple
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times over then you're
00:07:32
just going to get garbage.
00:07:34
But kind of behind
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the scenes a little bit.
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What we're seeing and hearing
00:07:38
from Google is they're
00:07:39
actually penalizing sites that
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primarily use AI content as
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the main content source
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because they know if that's
00:07:48
the main source of content,
00:07:49
their AI crawlers are using it
00:07:51
and it's just going to be a
00:07:52
really bad experience.
00:07:53
And in that case it makes me,
00:07:56
you know, kind of happy that
00:07:57
Google's taking that stance
00:07:58
to it because otherwise, you
00:08:00
know, if there's anything, if
00:08:01
anything's too easy or too
00:08:03
good to be true, it probably
00:08:05
is.
00:08:05
And it comes down to like
00:08:07
a real, you know, having
00:08:08
real marketers and really
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copywriters providing
00:08:11
real value driven content.
00:08:14
And then on the ad side,
00:08:15
you know, Google's
00:08:16
making a lot of updates.
00:08:17
On the back end, they're
00:08:18
really pushing towards AI,
00:08:19
which they've done years ago
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with the advent of
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Performance Max, which is an
00:08:25
algorithmically derived
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campaign serving ads across
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all of their platforms.
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Search display,
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YouTube, email, etc.
00:08:34
Targeting a specific
00:08:35
conversion event.
00:08:36
But now they're rolling out
00:08:38
Search AI, which
00:08:40
we're excited to try, which is
00:08:42
very similar to that.
00:08:43
But search product, where
00:08:44
you just give it
00:08:45
the parameters and it's just
00:08:46
going to go crazy.
00:08:47
Google's pushing that.
00:08:48
They think they can
00:08:49
monetize that really well.
00:08:52
You know, time will tell.
00:08:53
I think, I think we're even
00:08:55
at a point, I mean, where,
00:08:56
00:08:57
has gone over the last few
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years for people who aren't
00:09:00
under the hood, launch
00:09:01
things not only like
00:09:02
Performance Max, but
00:09:03
responsive search ads.
00:09:05
I think we're at a pivot
00:09:07
point possibly where even
00:09:08
the, the idea of a keyword
00:09:10
and the definition of
00:09:11
a keyword is going to shift.
00:09:13
We've always, across our
00:09:15
careers, I think, talked about
00:09:16
the need from a paid ads
00:09:18
perspective within Google that
00:09:20
you always needed to connect
00:09:21
the dots of keyword to ad copy
00:09:25
to landing page, which then
00:09:27
led into that black box of
00:09:29
quality score.
00:09:31
But now it's more
00:09:32
about letting it fly.
00:09:35
Right, and kind of trusting
00:09:36
the Google engine.
00:09:38
So I know you've said it before
00:09:40
that agencies aren't dead,
00:09:43
but they just need to train
00:09:44
the algorithm properly.
00:09:46
How do you coach your team
00:09:47
and your clients to think
00:09:49
like AI whispers and not just
00:09:52
like their button pushers?
00:09:54
Yeah, definitely.
00:09:55
So there's a lot there.
00:09:59
Yeah, there's a lot
00:10:01
there, unfortunately.
00:10:02
Like, yeah, it was really nice
00:10:03
when you had the exact match
00:10:05
keyword or the appropriate
00:10:06
copy and best landing page.
00:10:07
And you know, it's like if
00:10:08
anyone does this search,
00:10:10
this keyword is worth $5
00:10:12
a click because I'm gonna
00:10:13
make $15 in or whatever
00:10:16
in revenue from it.
00:10:17
And that was just great.
00:10:18
And then, yeah, Google's,
00:10:20
since then they made exact
00:10:22
match, now phrase match
00:10:23
and then now phrase match
00:10:24
is more broad match
00:10:25
and broad match, who knows?
00:10:28
Good luck.
00:10:29
The good old match type dance
00:10:31
that I know to have to lead
00:10:34
clients through that
00:10:35
conversation and explain time
00:10:36
and time again how types are
00:10:39
different and match types are
00:10:41
even going away.
00:10:41
Right?
00:10:42
So they're going away.
00:10:43
So eventually you're right.
00:10:44
Like with Aimax, it's not going
00:10:46
to be match type derived
00:10:49
campaigns or potentially even
00:10:50
really search keywords.
00:10:52
It's going to be Here are
00:10:53
my URLs, here's this.
00:10:55
Go crazy.
00:10:56
So you know, what we focus
00:10:58
on is we have to feed
00:11:00
the algorithm We have to feed
00:11:02
the AIs and give Google
00:11:04
the best information possible.
00:11:06
So underpinning it, which
00:11:07
we've always been really
00:11:08
good at even before the ad
00:11:10
push, is setting up proper
00:11:11
measurement and tracking
00:11:13
which means every action
00:11:15
that's valuable on the
00:11:16
website that is funneling
00:11:18
through ga, that's funneling
00:11:19
through Google Ads because
00:11:21
ultimately you're going to
00:11:22
tell Google Ads and
00:11:23
performance max works just
00:11:25
like this.
00:11:25
They're not CPC bids, it's hey,
00:11:28
this is my conversion action.
00:11:29
Either maximize these
00:11:31
conversions or pay up to $20,
00:11:33
$100 whatever it is, cost per
00:11:35
conversion and it will, it
00:11:37
will hit those metrics but
00:11:39
you need to have the data in
00:11:42
real time coming in and also
00:11:45
sufficient budgets to support
00:11:47
that learning.
00:11:48
It's going to be really hard
00:11:49
for small businesses that
00:11:52
adopt these AI advertising
00:11:54
products that need a lot of
00:11:55
data when they just don't have
00:11:57
that marketing budget.
00:11:59
So they might, you know, that's
00:12:01
a little tough for them.
00:12:02
But yeah, it's, it's
00:12:05
different but it's exciting,
00:12:06
it's an opportunity.
00:12:07
And so we always try to be
00:12:10
the first at everything and
00:12:12
just kind of get a good
00:12:13
understanding and lead our
00:12:16
clients to success early
00:12:18
before everyone else
00:12:19
catches on.
00:12:20
It's not being, it's, it's
00:12:21
about not being scared of it.
00:12:23
Right.
00:12:23
And embracing the change
00:12:24
which is the thing that
00:12:25
when it comes to marketing
00:12:28
in general, digital
00:12:29
marketing overall, but paid
00:12:31
marketing, especially paid
00:12:32
advertising, it's always an
00:12:34
evolution, it's always,
00:12:36
always changing.
00:12:37
And I know you touched
00:12:38
on this quickly,
00:12:39
how reporting is finally sort
00:12:41
of catching up here.
00:12:43
What would you say?
00:12:44
Just when we talk about broad
00:12:46
strokes, whether it's B2B, B2C
00:12:49
small business enterprise
00:12:50
scale company, which metrics
00:12:53
are the most critical to, to
00:12:55
AI strategy feedback loops to
00:12:57
focus on?
00:12:58
Yeah, definitely.
00:12:59
So there's a couple things
00:13:01
obviously like if you're lead
00:13:03
gen, having like that main
00:13:06
conversion event to be that
00:13:07
lead that comes through, even
00:13:10
better is if you can follow
00:13:12
that those leads through to
00:13:14
the sales cycle through a CRM
00:13:17
platform like HubSpot or
00:13:18
whatever it might be and
00:13:19
imported those into Google.
00:13:21
So Google's like,
00:13:22
okay, I'm optimizing
00:13:23
towards these leads.
00:13:24
But over time it might say,
00:13:26
oh wow, these leads became
00:13:27
customers and then you place
00:13:28
different value amounts.
00:13:29
So that way Google is
00:13:30
not only just, you know,
00:13:32
years ago, just focused
00:13:33
on the click, right?
00:13:34
Last five years focus
00:13:36
on that lead and now
00:13:38
future, like actually like
00:13:39
getting real business.
00:13:40
And then that shows real
00:13:42
dollar signs that any company
00:13:44
can see and CFO can see.
00:13:46
I'm like, oh, okay,
00:13:47
yep, I see it.
00:13:48
You are making money off of
00:13:49
this and this is good thing.
00:13:51
But the challenge is
00:13:52
budgets have to support it.
00:13:54
So if you have a campaign
00:13:56
that, you know, you can't have
00:13:58
a campaign spending, you know,
00:14:00
$20 a day and say optimize
00:14:02
towards real customers.
00:14:04
Because maybe your sales cycle
00:14:05
is 90 days and you're going
00:14:08
to get like one conversion
00:14:09
event every month, maybe
00:14:12
it's never going to learn.
00:14:13
So in those cases you have
00:14:15
to be flexible, like,
00:14:16
okay, I can't have it
00:14:17
focus on that sale event.
00:14:19
Maybe it's just driving leads
00:14:22
or it could even be, which
00:14:24
we do sometimes is optimized
00:14:27
towards site engagement.
00:14:29
So it's like, okay, if anyone
00:14:30
who's clicked on my ad has
00:14:31
been on my site for at least
00:14:32
a minute, that's a positive
00:14:34
sign and maybe we can get
00:14:35
enough conversion volume,
00:14:36
off of that for it to
00:14:37
optimize.
00:14:38
So there's a lot of ways
00:14:39
to think about it.
00:14:39
But again, the whole spirit is
00:14:42
training the bots
00:14:44
with your budget based off of
00:14:45
your goals and kind of moving
00:14:47
in that direction.
00:14:49
And then that opens
00:14:49
up that wonderful world
00:14:51
of retargeting.
00:14:53
Right.
00:14:54
So retargeting is always
00:14:56
a piece of the puzzle here.
00:14:59
How do you sort of, from a rise
00:15:00
marketing perspective, explain
00:15:02
the value of the strategic
00:15:04
oversight that you provide to
00:15:06
clients versus the clients who
00:15:07
just believe in this old
00:15:10
school adage of say set it and
00:15:12
forget it.
00:15:13
Oh yeah, you cannot
00:15:14
set it and forget it.
00:15:16
And if you do like, yeah,
00:15:20
campaigns will just
00:15:21
deteriorate and heaven forbid
00:15:23
if you have Google auto
00:15:25
recommendations enabled, I
00:15:27
would actually be really
00:15:27
curious, that'd be quite
00:15:29
funny to see how an account
00:15:30
could just be like, oh, we're
00:15:31
increasing budgets, we're
00:15:32
changing match sites, we're
00:15:33
doing this.
00:15:34
And what would happen, and
00:15:36
even like working, you know,
00:15:38
I worked at Google and I had
00:15:39
a great experience and I
00:15:40
still have friends over
00:15:41
there and there are great
00:15:43
Google reps over there, but
00:15:44
there's also reps that
00:15:46
aren't as knowledgeable or
00:15:48
maybe put their interest way
00:15:50
ahead of clients.
00:15:52
And to a client that
00:15:54
doesn't have a consultant or
00:15:55
an agency, they'll just
00:15:57
finally say, oh yeah, Google,
00:15:58
I'm talking to Google.
00:15:59
I'll do whatever they say.
00:16:01
But Google really prioritizes
00:16:02
themselves over the client.
00:16:04
You need someone there
00:16:04
to be like, okay, all right.
00:16:06
Of your 10 recommendations,
00:16:08
I like three of them.
00:16:09
Two I'm on the fence
00:16:10
on and these other five
00:16:12
I can see right through this.
00:16:13
No thanks, not at this time.
00:16:15
Right, that's when the BS
00:16:17
meter goes up, right?
00:16:18
Yeah, exactly.
00:16:19
Yeah.
00:16:20
I'd love to understand from
00:16:21
your perspective, what do you
00:16:22
think breaks first though?
00:16:24
Is it the agencies who over
00:16:26
automate or is it
00:16:27
the platforms that over
00:16:28
promise on the quote unquote
00:16:30
magic that AI is delivering?
00:16:33
Yeah, definitely.
00:16:34
I think it comes down to
00:16:35
the agency to make the right
00:16:36
decisions for the clients.
00:16:38
And and then yeah, it just
00:16:41
comes down to.
00:16:42
And I, I see this
00:16:44
in agency land all the time
00:16:46
where you know, agencies
00:16:47
will come and go and,
00:16:49
and rise and whatnot.
00:16:52
But the agencies that I have
00:16:55
that don't really do a good
00:16:57
job for their clients are
00:16:58
those agencies that they go
00:17:00
after a specific niche and
00:17:02
then they over process
00:17:03
everything and then just put
00:17:05
like a junior marketer to
00:17:06
run everything.
00:17:07
So at this point there's
00:17:08
an agency for everything.
00:17:10
You could say, oh, give me
00:17:11
the best agencies for H Vac.
00:17:14
I'm making this up now.
00:17:15
But it could be best agency for
00:17:16
bowling alleys and like, oh,
00:17:17
we're the specialized and you
00:17:19
know, they put together
00:17:20
amazing processes but they
00:17:22
don't have a real marketer at
00:17:24
the helm.
00:17:25
And I hear this from our
00:17:26
clients or clients that come
00:17:27
to us because I hear it, I'm
00:17:29
like, okay, well benefit is
00:17:32
they do have a decent system,
00:17:33
but they just have someone
00:17:35
that's following a playbook
00:17:37
versus a real marketer to
00:17:39
navigate them through the
00:17:41
change of lens and can provide
00:17:43
real meaningful advice.
00:17:45
In that case, I think it
00:17:46
really falls down on the
00:17:47
agency to be that true
00:17:49
trusted partner to navigate
00:17:51
the clients and not just
00:17:52
rely on over processed,
00:17:55
deliverables.
00:17:57
I have to laugh because that
00:17:58
brings me back about 20 years
00:18:01
to my first role in marketing
00:18:03
where our client was
00:18:04
lawyers.com and literally law
00:18:07
firms across the country could
00:18:08
buy packages of 10, 15, 25 or
00:18:13
50 keywords at different
00:18:14
investment levels.
00:18:16
Talk about a specialized
00:18:18
approach that didn't work
00:18:19
from an effectiveness level.
00:18:20
Also lawyers, who are you
00:18:23
going to track back to?
00:18:24
Right.
00:18:24
From an hourly billable
00:18:26
rate, you can't really lead
00:18:27
to a conversion It's
00:18:28
a complicated, complicated way
00:18:31
to work towards that.
00:18:33
Yeah.
00:18:34
In that sense, though, Ben,
00:18:35
outside, of course, what
00:18:37
you're doing from your
00:18:37
expertise standpoint there
00:18:39
at Rise Marketing, is there
00:18:41
someone else in your circle
00:18:42
who's getting it really,
00:18:43
really right right now that
00:18:45
you might want to recommend
00:18:46
or mention here?
00:18:48
Oh, that's a really
00:18:48
good question.
00:18:51
Yeah, no companies
00:18:53
come to mind.
00:18:54
Everyone.
00:18:56
Sorry, that's a bad answer.
00:18:59
But, you know, like,
00:19:00
there's not like one marquee
00:19:02
company of like, oh, my
00:19:03
gosh, in the age of AI,
00:19:04
they're just knocking
00:19:05
it all out of the park.
00:19:07
I think everything
00:19:07
is on a scale.
00:19:09
You know, some agencies are
00:19:11
probably like, you know
00:19:12
what, they got AI down,
00:19:14
really well as it comes to
00:19:16
E commerce feed optimization.
00:19:18
Awesome.
00:19:19
And other agencies might do,
00:19:21
you know, provide some
00:19:22
good ideas for SEO, which
00:19:25
is now called Generative
00:19:26
Engine Optimization.
00:19:27
There's like five
00:19:28
other names for it.
00:19:30
And then.
00:19:31
But what I would stay away
00:19:33
from is if you're talking
00:19:34
to an agency and if you're
00:19:36
on the market for one, ask
00:19:37
them, what, what are you
00:19:39
doing for your clients on
00:19:41
AI?
00:19:42
And I hear this out on the
00:19:43
field, like, we go to trade
00:19:44
shows and the worst answer you
00:19:47
ever want to get is, oh, you
00:19:49
know, I don't think it's
00:19:50
really going to impact our
00:19:51
clients that much.
00:19:52
And I've heard that
00:19:53
twice over the past month
00:19:54
of agency leaders.
00:19:55
They're like, you know,
00:19:56
we're a local shop.
00:19:58
And I just don't, I don't
00:20:00
really see it's going
00:20:01
to impact us that much.
00:20:02
Is like, okay, I just smiled
00:20:05
and kind of walked away.
00:20:06
But that's an example
00:20:07
of an agency or shop where
00:20:09
it's like, they probably
00:20:11
know it does impact.
00:20:11
They just don't want to invest
00:20:13
the time and the resources
00:20:14
to make it work.
00:20:15
They're like, you know, we
00:20:16
have our tried and true.
00:20:17
So let's just sit on that.
00:20:19
So that's a roundabout way of.
00:20:21
I'm sure there's a lot
00:20:22
of shops that are doing
00:20:23
certain aspects well.
00:20:24
Just stay away from those that
00:20:26
aren't doing anything with it.
00:20:27
It's about always, always
00:20:29
being learning though, right?
00:20:30
It's always learning
00:20:31
and being moldable.
00:20:33
Ben, where can people
00:20:34
learn more about your work
00:20:36
and Rise Marketing
00:20:37
Group's approach here?
00:20:38
Yeah, our website is
00:20:39
risemkg.com otherwise
00:20:41
just Google or ChatGPT
00:20:43
Rise Marketing Group.
00:20:45
Check out our website.
00:20:47
We publish a lot
00:20:48
of content on it.
00:20:49
Most recently a lot of AI
00:20:51
type content just
00:20:52
to help navigate our clients
00:20:53
or prospective clients.
00:20:55
And if anyone's listening
00:20:56
and wants to schedule a quick
00:20:58
call to talk about their
00:20:59
business, more than happy to.
00:21:01
Cool.
00:21:01
Perfect.
00:21:02
And then let's end with, If
00:21:04
someone's feeling
00:21:04
overwhelmed by the AI Wave
00:21:07
in this space, what's one
00:21:09
no BS Piece of advice to
00:21:11
help them pivot smarter or
00:21:13
adjust smarter?
00:21:14
Yep.
00:21:15
If they're feeling overwhelmed,
00:21:17
they're not alone.
00:21:18
Nobody knows the answer.
00:21:20
So just kind of, like,
00:21:21
set the record straight.
00:21:22
Like, they're not behind.
00:21:23
They're actually ahead.
00:21:24
If they're actually
00:21:25
concerned about this,
00:21:26
they're well ahead.
00:21:28
And then the best thing
00:21:29
that you can do is just.
00:21:30
Just read.
00:21:31
Go.
00:21:31
You know, I have my list
00:21:33
of sites that I go to.
00:21:34
Search Engine Land,
00:21:35
Search Engine Watch,
00:21:36
Search Engine Roundtable.
00:21:38
They have a lot of coverage
00:21:39
and just,
00:21:40
you know, get to know it.
00:21:42
But if you actually feel
00:21:43
a little anxious of are you
00:21:45
on top of everything?
00:21:46
You're probably ahead
00:21:47
of most people.
00:21:48
I love it.
00:21:49
I love it.
00:21:49
Awesome.
00:21:50
Well, thank you, Ben.
00:21:52
That's a wrap on this episode
00:21:53
of Is Anything Real?
00:21:54
And paid advertising.
00:21:55
Massive thanks to Ben
00:21:57
and Rise Marketing Group
00:21:58
for join here today.
00:21:59
If you're looking for some
00:22:00
of that AI Clarity,
00:22:02
definitely reach out to him.
00:22:04
You can hit the show notes
00:22:05
for links to Rise Marketing
00:22:07
Agency and Ben below.
00:22:09
And if you're ready to
00:22:10
rebuild or build with AI
00:22:12
in the forefront, definitely
00:22:14
reach out to him.
00:22:15
And then, until next time,
00:22:16
stay curious,
00:22:19
stay skeptical, and stay real.
00:22:20
Awesome.
00:22:21
Thanks, Adam.
00:22:22
All right.
00:22:22
Cheers, Ben.
00:22:23
Thank you.