Founder/operator Dan Newman breaks down a six-month Meta ads test (spoiler: $5,266 in spend for one sales call) and the lessons that matter for small teams: validate the offer first, track outcomes not optics, and invest in outbound + relationships until the engine is repeatable. We also cover persona pitfalls, “free” messaging traps, and where he’d deploy a fresh $5k right now (search + events).
Takeaways
- Proof over dashboards: engagement didn’t translate to pipeline.
- Persona/offer misalignment beats ad tinkering every time.
- Use paid after you have a validated, repeatable sales motion.
- Practical reallocations: Google search + niche events/sponsorships.
Connect with Dan
• Site: https://www.learntoscale.us/
• LinkedIn: https://www.linkedin.com/in/dansnewman/
• Email: dan@learntoscale.us
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